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Daily Bride is a fashion label led by Hikmah Ajeleye, a designer whose visual artistry shapes the way she creates. Her instinct for details, movement and sculptural form translates into beautifully considered pieces for women who know who they are and believe their clothing should reflect that.
Our designs are bold, distinctive and effortless, balancing sculptural silhouettes with impeccable craftsmanship to create pieces that feel special. Every design begins with an idea and is intentionally developed with the woman in mind - how it moves and how it can evolve with her life journey.
Our designs are bold, distinctive and effortless, balancing sculptural silhouettes with impeccable craftsmanship to create pieces that feel special. Every design begins with an idea and is intentionally developed with the woman in mind - how it moves and how it can evolve with her life journey.
At the heart of Daily Bride is a woman who dresses with intention. She values individuality over trend, and pieces that feel uniquely hers. We design for the moments that matter and the life that happens around them creating clothes that can be dressed up, reimagined in ways that feel entirely her own and ultimately passed on for a new life. Pieces that move with you.
Our pieces are produced at our atelier in Lagos, Nigeria, with a team of 80% women. We champion women’s empowerment by investing in the women behind every piece we create, creating opportunities for growth, leadership and independence.